Maria Bratchikova

Maria Bratchikova is an accomplished marketing professional with extensive experience in product management and marketing automation. Currently serving as the Head of Product at Sportmaster since February 2020, Maria oversees a €10M budget and leads a team of nine product managers, focusing on MarTech, Client Data Platforms, and Content Management Platforms. Previous roles include Digital Communications Manager and CRM Manager at Строительный торговый дом "Петрович," where a successful migration to a Client Data Platform significantly increased customer reach and marketing revenue. Earlier in the career, positions at AIZEL.RU and BUTIK.RU highlighted success in direct-communication campaigns and email marketing strategies. Maria began the professional journey as a Project Manager at Столото, managing multi-channel marketing initiatives. Education includes a Bachelor's degree in Public Relations from the Moscow Institute of Humanities and Economy.