Zinaida Khokhlova

Zinaida Khokhlova is an accomplished executive with extensive experience in customer experience and marketing across various industries. Currently serving as a Board Member and Chief Customer Experience Officer at Sportmaster since April 2018, Zinaida previously held the position of Vice President and Marketing Department Director at VTB24 from January 2013 to January 2018. Zinaida's earlier roles include CMO at Sportmaster from June 2010 to January 2013, Consumer Marketing Director at Vimpelcom from August 2004 to June 2010, and Marketing Manager for the Camel Brand at Reynolds American, Inc. from 2001 to 2004. Zinaida holds an MBA in Telco Strategy and Marketing from INSEAD and another MBA in Marketing and General Management/Consulting from Wake Forest University School of Business, along with a Bachelor of Arts from Linguistics University of Nizhny Novgorod.