Doreen Kwayu

Doreen Kwayu has a diverse work experience in various roles. Doreen began their career as a Radio Presenter at Times Radio FM, where they were responsible for introducing and concluding programs, sourcing and submitting news, producing and presenting features, and conducting on-air promotions. Doreen then worked as a Sales Marketing Executive at Fabcars, where they created and managed vehicle and driver schedules and maintained records of reservations and payments. Doreen co-founded Luxury Events TZ in 2016 and played a key role in the company's operations. From 2017 onwards, Doreen joined SportPesa, holding positions such as Digital Manager, Brand Manager, and most recently, Head of Marketing. In these roles, they developed marketing strategies, managed marketing projects and teams, and oversaw advertising and digital campaigns. Doreen also reported on marketing functions to management and focused on creating awareness and driving traffic to SportPesa platforms.

Doreen Kwayu completed their Bachelor of Arts degree in Business, Management, Marketing, and Related Support Services at the University of Hertfordshire from 2021 to 2022. Additionally, they obtained a Diploma in Business Management from ABE in May 2021. In terms of certifications, they completed the CEO Apprenticeship Programme (CAP) at Strathmore Business School in September 2022. Prior to that, they obtained various certifications, including an Advanced Social Advertising Certification from Hootsuite Academy in July 2020, an Advanced Google Analytics certification from Google in November 2019, a Programmatic Certificate from Eskimi DSP in November 2019, and a Campaign Manager Basics certification from Google in June 2019. Doreen also completed the Mobile in Campaign Manager certification from Google in June 2019 and obtained a Diploma in Human Resource Management from ABE in February 2016.