SportPesa
Doreen Kwayu has a diverse work experience in various roles. Doreen began their career as a Radio Presenter at Times Radio FM, where they were responsible for introducing and concluding programs, sourcing and submitting news, producing and presenting features, and conducting on-air promotions. Doreen then worked as a Sales Marketing Executive at Fabcars, where they created and managed vehicle and driver schedules and maintained records of reservations and payments. Doreen co-founded Luxury Events TZ in 2016 and played a key role in the company's operations. From 2017 onwards, Doreen joined SportPesa, holding positions such as Digital Manager, Brand Manager, and most recently, Head of Marketing. In these roles, they developed marketing strategies, managed marketing projects and teams, and oversaw advertising and digital campaigns. Doreen also reported on marketing functions to management and focused on creating awareness and driving traffic to SportPesa platforms.
Doreen Kwayu completed their Bachelor of Arts degree in Business, Management, Marketing, and Related Support Services at the University of Hertfordshire from 2021 to 2022. Additionally, they obtained a Diploma in Business Management from ABE in May 2021. In terms of certifications, they completed the CEO Apprenticeship Programme (CAP) at Strathmore Business School in September 2022. Prior to that, they obtained various certifications, including an Advanced Social Advertising Certification from Hootsuite Academy in July 2020, an Advanced Google Analytics certification from Google in November 2019, a Programmatic Certificate from Eskimi DSP in November 2019, and a Campaign Manager Basics certification from Google in June 2019. Doreen also completed the Mobile in Campaign Manager certification from Google in June 2019 and obtained a Diploma in Human Resource Management from ABE in February 2016.
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SportPesa
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SportPesa is bringing the world together. A global gaming brand with a proud and growing reputation for innovation and community involvement across three continents. We use the power of sport to unify people everywhere; connecting customers with excitement, sports clubs with funding and society with opportunities. SportPesa began operations 2014 and is the world’s fastest growing company in its sector. Today, SportPesa is a major global brand with over 750 talented and dedicated employees serving millions of customers around the world from our offices in the iconic Liver Building in Liverpool as well as in Kenya, Tanzania, South Africa, Russia, Italy and Isle of Man. SportPesa plays a major role in the lives of players, clubs and communities in all the countries in which we operate. We are leading the way in the gaming market through our partnerships with some of the world’s biggest sports clubs and leagues. SportPesa have proudly sponsored Everton FC, Arsenal FC, Southampton FC, Hull City, Torino FC, Cape Town FC, Gor Mahia FC, AFC Leopards, Singida FC, Simba SC, Yanga SC. SportPesa became title sponsors in F1 launching our team, SportPesa Racing Point F1 in 2018. The team competed in the F1 calendar during the 2019 season. We have also been the gaming partner for LaLiga in Africa where we also sponsored the Kenyan SportPesa Premier League. Our Journey has just begun; are you ready to “Take Every Opportunity” and to “Make It Count” then send us your application.