Tracy Joy Humplick

Tracy Joy Humplick currently serves as the Head of Marketing and Communications at SportPesa since January 2024, where responsible for developing and executing marketing strategies aimed at increasing revenue, market share, and brand awareness. Tracy has a diverse background in digital marketing and strategy, having held several key positions including Head of Digital & Strategy at Saracen OMD, Digital Media Manager & Content Creator at Prima Donnaz Tanzania, and Founder of Digitalks With Tracy. Previous experience includes roles as Digital Account Director at WPP-Scangroup and Head of Digital Media Tanzania at Dentsu Aegis Network, managing accounts for prominent clients such as Standard Chartered Bank, Vodacom, and Unilever. Tracy holds a Bachelor's Degree from The Catholic University of Eastern Africa and has completed further studies at Harvard University and the International Business Management Institute.