Sportradar
George Powell is an accomplished marketing professional with extensive experience in digital acquisition and PPC management across various organizations. Currently serving as the Head of Search for ad:s at Sportradar since March 2024, George previously held key positions, including Global Head of Acquisition at DAZN Bet and Senior Digital Acquisition Manager at Kindred Group plc. With a proven track record in budgeting, forecasting, team leadership, and innovative strategy execution, George has successfully managed substantial marketing budgets and driven ROI growth while fostering collaborative environments within diverse teams. Educational qualifications include degrees in Software Engineering and Multimedia and Communication Design, along with recent training in Marketing Leadership.
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Sportradar
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Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. Sportradar provides cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.