Sports Boulevard Foundation
Ahmad Binaskar currently serves as the Chief Communications Officer at Sports Boulevard Foundation since March 2021. Previously, Binaskar has held significant roles including Advisory Board Member of the CBA - Marketing Program at Prince Sultan University from March 2020 to March 2023, and Marketing Director at Saudi Customs from December 2017 to February 2021. Additional experience includes positions as Marketing & PR Manager at Detecon Al Saudia Company Limited and Volkswagen Group Saudi Arabia, where the latter role focused on the Porsche brand. Initial career steps involved positions as Assistant Manager and Management Associate at Samba Financial Group, and a brief tenure in Consumer Marketing at Mobily. Academic credentials include a Bachelor of Science in Marketing from Prince Sultan University, along with various executive education programs at INSEAD and courses in Digital Marketing and Brand Management, complemented by specialized training in creative skills and strategies.
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Sports Boulevard Foundation
Sports Boulevard project is one of Riyadh’s Four Mega projects launched by the Custodian of the Two Holy Mosques, King Salman Bin Abdulaziz, on 19 March 2019. The project will be innovative destination that contributes to fulfilling a key goal of the Saudi Vision 2030 to promote Riyadh’s position among the world’s most livable cities. Sports Boulevard is the largest linear park and a widespread destination that attracts pedestrians, professional and amateur cyclists, and horse riders, alongside art and culture enthusiasts and eco-friends, altogether, on paths and spaces that create a healthy lifestyle.