Eric Karaffa currently serves as the Midwest Advertising/Sponsorship Sales Director at Sports Business Journal since July 2024. Prior to this role, Karaffa held significant positions in the advertising and sales industry, including Major Markets Account Director at National CineMedia from November 2016 to February 2024, and Midwest Sales Director at RGM Group and Netmining. With extensive experience in brand connectivity and consumer engagement, Karaffa has also worked as Director of Midwest/Central at LiveIntent, Inc., VP of Advertising Director at Parade Publications, and Midwest Ad Director at Parenting Group, Time, Inc. Karaffa's career began as an Account Manager at Hearst Magazines, progressing through various roles until running the Midwest office. Eric Karaffa earned a B.S. in Journalism from Southern Illinois University, Carbondale.