Sports Entertainment Network
Sam Edmund is a seasoned sports journalist and media personality with a wealth of experience across various platforms. Currently serving as the Chief Sports Reporter and Host at Sports Entertainment Network since March 2020, Sam has also contributed as a sports panellist for FOX Sports and has previously held roles on various shows, including the SEN Breakfast Show and SportsNight on Sky News. With a background in AFL and a broad expertise in numerous sports, Sam has been a prominent figure in Australian sports journalism for over two decades, also recognized for hosting events for multiple Australian football clubs and prestigious charity events. Sam holds a Bachelor of Arts in Journalism from RMIT University.
Sports Entertainment Network
Sports Entertainment Network is a dynamic sports and entertainment business. We connect brands with fans across multiple platforms including radio, television, digital, publishing, stadiums and events – reaching over 3.5 million people each week. Our owned network of 15+ radio stations around the country is further supported by our syndicated live sport and specialist programming broadcast via our hundreds of broadcast partners. As well as our mighty digital platforms: the SEN app and sen.com.au which provide up-to-the minute sports headlines and stories; live sport streaming and on-demand podcasts. We hold exclusive radio rights partnerships with the cream of Australian and international sports including the AFL, NRL, FFA, Test Cricket, Big Bash and NFL - and boasts the biggest names calling the biggest games across our commentary teams: AFL Nation, NRL Nation, Big Bash Nation and Football Nation. Just as every sports team has its star players, our line-up includes some of the greats… including Gerard Whateley, Matty Johns, Andrew Voss, Caroline Wilson, Patrick Dangerfield, Malcolm Blight, Kane Cornes, Daisy Pearce and Andrew Bensley – allowing our brand partners to align their message with sport’s most influential and authoritative agenda-setters and opinion-leaders. We also produce live and pre-recorded TV programs from our state-of-the-art studios in Melbourne’s Southbank – including Women’s Footy, The Oval Office and Footy SA & WA as well as end-to-end live sport coverage for broadcasters including Nine, Seven, SBS, Fox Sports and ESPN. In addition to our radio and TV broadcast business, our publishing arm is responsible for the iconic AFL Record – a match-day staple for over 100 years. Our multiple business units deliver expertise across media content, sponsorships, events, money-can’t-buy experiences, talent management, branded-content production, publishing and creative services.