SIS Ltd
Joe Andrews is currently the Head Of Sales - Africa at SIS Betting since March 2022. Prior to this role, Joe worked at At The Races from May 2010 to April 2018, initially as a Commercial Manager and later as a Key Account Manager. Before that, Joe was a Recruitment Consultant at Venn Group from November 2008 to April 2010. Joe graduated from Bournemouth University in 2006 with a Bachelor of Arts in Business Studies. In their previous roles, Joe focused on selling on air and online sponsorships, as well as live streaming products to bookmakers in the horse racing, football, and speedway industries.
SIS Ltd
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Our mission is to drive value for betting operators globally through the supply of high-margin short-form betting content. We do this by producing live betting channels which provide betting operators with high-frequency high-margin betting content to drive their betting turnover. Our end-to-end solution of live streamed pictures, commentary, data, on-screen graphics, markets and prices means that we can help drive bettor engagement to increase betting revenues, and have been doing this for over 30 years. Our content includes horse and greyhound racing, esports, numbers and virtual events with betting events taking place every few minutes to drive profitable betting.