Sports Marketing Group (SMG)
Mark Perkins is a seasoned professional in the sports marketing industry, serving as Co-Founder and Director at Sports Marketing Group (SMG) since February 2017 and at eSkootr Championship (eSC) since January 2019. With over 30 years of experience, including a longstanding role as Director at CELEBRITY SPORT MANAGEMENT, Mark Perkins specializes in commercial and business development, sponsorship and corporate partnerships, operational strategy, and the financial management of sports personalities. Mark Perkins also has a background managing high-profile clients such as Johnny Herbert, Emanuele Pirro, and Narain Karthikeyan while previously working as a Client Financial Executive at IMG Monaco from 1990 to 1995. Mark Perkins holds a Bachelor of Science degree in civil engineering from the University of Leeds, attained between 1982 and 1985.
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Sports Marketing Group (SMG)
SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client. The SMG team boasts the perfect blend of local knowledge and international reach. As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world. In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.