Sports Marketing Group (SMG)
Richard Norton is a seasoned professional in commercial strategy and marketing within the sports industry, currently serving as Commercial Director at Sports Marketing Group since July 2023. Previously, Richard held various leadership roles at eSkootr Championship, including Head of Commercial and Marketing and Head of Commercial Partnerships and Strategy. Richard's extensive experience includes positions as a Senior Consultant at The Sports Consultancy, Business Strategy Associate at Arsenal F.C, and Senior Commercial Analyst at Repucom, demonstrating expertise in sponsorship sales, business planning, and media value assessment. Early career roles included Business Intelligence Executive at Manchester City Football Club and Assistant Underwriter at Lodestar Marine. Richard holds degrees in Sport Marketing from Coventry University and the University of Valencia, complementing a background that combines innovation, strategy development, and commercial growth in the sports sector.
Sports Marketing Group (SMG)
SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client. The SMG team boasts the perfect blend of local knowledge and international reach. As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world. In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.