Richard Norton

Richard Norton is a seasoned professional in commercial strategy and marketing within the sports industry, currently serving as Commercial Director at Sports Marketing Group since July 2023. Previously, Richard held various leadership roles at eSkootr Championship, including Head of Commercial and Marketing and Head of Commercial Partnerships and Strategy. Richard's extensive experience includes positions as a Senior Consultant at The Sports Consultancy, Business Strategy Associate at Arsenal F.C, and Senior Commercial Analyst at Repucom, demonstrating expertise in sponsorship sales, business planning, and media value assessment. Early career roles included Business Intelligence Executive at Manchester City Football Club and Assistant Underwriter at Lodestar Marine. Richard holds degrees in Sport Marketing from Coventry University and the University of Valencia, complementing a background that combines innovation, strategy development, and commercial growth in the sports sector.