Sports Marketing Group (SMG)
Tom Cooney is an experienced communications professional currently serving as the Group Communications Director at The Sports Marketing Group (SMG) since November 2018. SMG, founded in 2017 and based in London, specializes in the motorsports industry, particularly Formula 1, while also expanding into e-sports. Prior to joining SMG, Tom held various roles including Director of Communications at KHP Consulting and Senior Account Manager at Ogilvy Public Relations Worldwide. With a diverse background that encompasses marketing and public relations, Tom has also contributed as a freelance writer for The Irish Times. Tom's academic credentials include a BA in English and History from University College Dublin, a MA in American Studies from the University of East Anglia, and a Certificate in Marketing Skills from the Marketing Institute of Ireland.
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Sports Marketing Group (SMG)
SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client. The SMG team boasts the perfect blend of local knowledge and international reach. As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world. In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.