Sports South is the market leader in sporting goods distribution with a focus on the shooting sports industry.  Tradition sums up the 180 year business legacy that has passed through five generations of family leadership.  As the country’s oldest and largest distributor of firearms and ammunition, Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth. With the nation’s largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers.

Sports South is a family company, and these values permeate its culture to all its employees and its customers. Hard work, education, and hands-on involvement, along with the assured well-being and livelihood of hundreds of employees, reinforce the company's dedication to its origin.

Sports

Sports South LLC

Tripper Dickson

Jennifer Goff

Robin Oke

Caden Smith

John Frazier

Tony Ocon

The Business Analysis & Support team at Sports South LLC is responsible for driving data-driven decision-making and operational efficiency. The team analyzes market trends, sales data, and inventory levels to support procurement and distribution strategies. They also provide IT support to ensure seamless business operations, handle data entry tasks, and offer administrative assistance to maintain organized workflows. Their efforts are crucial in maintaining Sports South’s leadership position in the sporting goods distribution industry.

Business Analysis & Support

Sales Team

Business Analysis & Support

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Team members

Other teams at Sports South LLC

Sales Team