Jayath Jayarathna

Jayath Jayarathna is an experienced SEO and digital marketing professional with a strong background in conversion optimization. Currently serving as the SEO & Conversion Optimisation Manager at Sportsbet since May 2018, Jayath has held several key roles including SEM Manager and SEO Manager. Prior experience includes a position as SEO / Digital Marketing Specialist at Keypath Education Australia and SEO Specialist at Bauer Media. Jayath has developed expertise in content strategy, SEO audits, stakeholder management, and digital marketing strategies across various industries. Additionally, roles at Search Engine Experts, eMarketingEye, and Affno have provided a solid foundation in online marketing and client account management. Education was completed at Royal College Colombo from 1993 to 2006.