Rebecca Kreston

Rebecca Kreston currently serves as the Senior Vice President of Business Development at SportsBiz, focusing on empowering marketing and brand managers through innovative sponsorship solutions. Prior to this role, Kreston was the Director of Strategic Partnerships at the National Fitness Campaign, which aims to enhance public health by providing fitness opportunities in shared spaces. Previous experience includes Vice President positions at Tough Mudder and as an Investor/Strategic Advisor at OpenFortune, along with leadership roles at Life Time Fitness, Competitor Group Inc., and Meredith, where Kreston specialized in integrated sales and marketing across various sectors. Kreston’s career began at Reader's Digest, with a notable progression through key sales and management roles in both print and experiential media. Kreston holds a BA in Business/English from Simmons University.