C. Michael Cooley is the founder of Sportsman Channel, Inc., which has seen various leadership roles since its inception in January 2003, including President & CEO, Chairman, and Non-Executive Chairman. Additionally, C. Michael Cooley serves as the Managing Member of Cool Holdings, LLC, a multifaceted organization that includes Cool Golf, LLC, which operates a 9-hole executive golf course and driving range in New Berlin, WI. Other ventures under Cool Holdings include Nova Gyms, a facility offering Brazilian Jiu Jitsu and fitness programs, and Rocky Trail Productions, focusing on hunting adventure television and media productions.
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