Sportsman Channel
C. Michael Cooley is the founder of Sportsman Channel, Inc., which has seen various leadership roles since its inception in January 2003, including President & CEO, Chairman, and Non-Executive Chairman. Additionally, C. Michael Cooley serves as the Managing Member of Cool Holdings, LLC, a multifaceted organization that includes Cool Golf, LLC, which operates a 9-hole executive golf course and driving range in New Berlin, WI. Other ventures under Cool Holdings include Nova Gyms, a facility offering Brazilian Jiu Jitsu and fitness programs, and Rocky Trail Productions, focusing on hunting adventure television and media productions.
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Sportsman Channel
Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Sportsman Channel reaches more than 36 million U.S. television households.