Sports World
Cecilia Vega is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as the Director Comercial, Marketing, Nuevos Negocios y Experiencia del Cliente at Grupo Sports World since May 2022, Cecilia has previously founded Aiween and held positions such as CEO at Virgin Mobile México and Chief Marketing Officer at MetLife, where responsibilities included market research and advertising. Additional significant roles include Marketing Director positions at Telefonica and Motorola de Mexico, as well as consulting and subdirector roles at BBVA, where Cecilia contributed to major projects like brand redefinition and customer service reengineering. Early career experiences include key marketing positions at Hilton Hotels & Resorts and American Express. Cecilia holds a Bachelor's degree in Communication and Media Studies from Universidad Iberoamericana.
This person is not in any teams
This person is not in any offices
Sports World
Grupo Sports World SAB de CV is a Mexico-based company engaged, together with its subsidiaries, in the management of a network of membership fitness and wellness centers, which operate under such names as Sports World Club, SW Gym Plus, Fitkidz, In Shape, Sports World Fit and SW Gym, among others. The Company has operations established in such cities as Tijuana, Hermosillo, Monterrey, Veracruz and Puebla. As of December 31, 2011, the Company owned such subsidiaries as Operadora y Administradora SW SA de CV and Grupo Concentrador de Servicios SA de CV, and Nexxus Capital SA de CV was its major shareholder with 20.34% of its interest. In August 2013, the Company's new club, SW Reforma Rhin, has initiated its operations.