Cecilia Vega

Cecilia Vega is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as the Director Comercial, Marketing, Nuevos Negocios y Experiencia del Cliente at Grupo Sports World since May 2022, Cecilia has previously founded Aiween and held positions such as CEO at Virgin Mobile México and Chief Marketing Officer at MetLife, where responsibilities included market research and advertising. Additional significant roles include Marketing Director positions at Telefonica and Motorola de Mexico, as well as consulting and subdirector roles at BBVA, where Cecilia contributed to major projects like brand redefinition and customer service reengineering. Early career experiences include key marketing positions at Hilton Hotels & Resorts and American Express. Cecilia holds a Bachelor's degree in Communication and Media Studies from Universidad Iberoamericana.