Paolo Ferraro

Paolo Ferraro is an experienced marketing professional with a diverse background. Paolo is currently the Head of Marketing at Spotahome, a position they started in January 2023. Prior to this, Paolo was the Senior Marketing Manager for EMEA at Spotahome from March 2021 to December 2022.

Before their time at Spotahome, Paolo worked at HomeAway from 2014 to 2021. Paolo held various roles, including Senior Local Marketing Manager for Southern Europe and Acquisition Marketing Manager for EMEA. In these positions, they oversaw field marketing, roadmaps, demand generation, and geo-targeted acquisition campaigns.

Paolo's earlier experience includes working at Barclays Bank's Barclaycard division as a Digital Marketing Manager and Digital Acquisition Manager in Italy. Paolo was responsible for e-channels maintenance and improvement, digital agenda management, business requirements definition, user acceptance testing, go-to-market plans, and incident management. Paolo also worked as a Digital Marketing Specialist at Barclays.

Before their move into the corporate sector, Paolo worked as a Project Manager at the Municipality of Pesaro's Territorial Marketing office from 2004 to 2006.

Overall, Paolo Ferraro has a strong marketing background with expertise in various areas, including field marketing, acquisition campaigns, digital marketing, and project management.

Paolo Ferraro obtained a Master's degree in Management Internazionale from ISTAO in 2004. Prior to that, they completed their undergraduate studies at Università Politecnica delle Marche, where they received a Laurea degree in Economia Politica from 1996 to 2003. Paolo also completed their high school education at Liceo Scientifico, earning a Maturità Scientifica from 1991 to 1996. In addition to their formal education, Paolo obtained certifications in Google Ads Essential Training and Create A Brand Strategy from LinkedIn in 2021.