Ana Ruiz Entrecanales

Senior Director, Global Head Of Subscription Growth at Spotify

Ana Ruiz Entrecanales has extensive experience in subscription growth and product marketing across various global markets. At Spotify, Ana served as Senior Director and Global Head of Subscription Growth, leading a cross-functional team of over 100 individuals to drive subscriber growth across multiple regions. Previous roles at Spotify included Senior Director of International Premium Growth and Director of International Premium Growth, focusing on regional teams and market-specific strategies. Prior experience includes positions at Skype, where Ana managed global subscription portfolios, and roles in private equity and investment banking at Englefield Capital and Morgan Stanley, respectively. Ana holds dual MBA degrees in Business Administration and Management with a minor in Finance from INSEAD and Universidad Pontificia Comillas ICAI-ICADE E2.

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