Brian Williams

Brian Williams is an accomplished marketing professional with extensive experience in growth marketing and CRM strategy. Currently serving as Associate Director of Growth Marketing at Spotify, Williams has achieved significant results, including a 250% return on ad spend and a 65% increase in global engagement program touchpoints. As Principal at BH Williams Consulting, Williams aids companies in enhancing their sales and marketing through effective Salesforce strategies. Previous roles include Senior Digital Marketing Manager at Prolific Interactive, where a $36M opportunity pipeline was generated, and a Marketing Specialist at The New York Times, focused on implementing Pardot and optimizing campaign reporting. Williams holds a B.A. in Business Administration with a focus in Marketing from Western Washington University.