Cassandra Aprilanda

Cassandra Aprilanda is the SEA Marketing Lead at Spotify, where they focus on leading marketing initiatives in the Indonesian market. With over 17 years of experience, they have propelled Spotify’s growth as a cultural powerhouse through campaigns such as Ini Spotify Aku and Wrapped Live Indonesia. Prior to Spotify, Cassandra held prominent marketing roles at companies including Uber and Gojek, as well as in agencies like Ogilvy and Mullen Lowe, where they contributed to numerous award-winning projects. They hold a Diploma in Public Relations from the University of Indonesia.