Farrah Yu is a skilled data scientist with diverse experience in data analytics and marketing science. Currently serving as a Data Scientist II at Spotify since July 2022, Farrah previously worked as a Marketing Science Analyst at Google from January to May 2022, where a notable project involved developing a regression-based attribution model in Python to assess media strategy impacts on client subscriptions. Farrah's earlier roles include positions as a Data Analyst at China Resources (Holdings) Co, an Analyst at Daxue Consulting, a Strategy Associate at Prophet, an Assistant Account Executive at WE Communications, and a Campaign Outreach Intern for John Chiang for Governor. Educational qualifications include a Master of Science in Marketing Science from Columbia Business School and a Bachelor of Arts in Political Science with a minor in Art History from UCLA.
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