George Mead is a senior marketing professional currently serving as the Partner Marketing Lead at Spotify, where they activate the partnership with FC Barcelona. With over 16 years of experience, George has previously held significant roles including Global Partnerships Director at Fnatic and Head of Global Partnerships & Brand PR at Beko, where they led the award-winning #EatLikeAPro campaign in collaboration with FC Barcelona and UNICEF. Their background includes notable positions at LG Electronics, where they contributed to significant market share growth and innovative marketing strategies. George is recognized for their leadership in brand building within the consumer tech and sports industries.
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