Katie Greichen

Katie Greichen is an experienced marketing professional with a strong background in brand strategy and campaign execution. Currently serving as a Senior Brand Strategist and previously as Senior Brand Manager at Spotify, Katie has contributed to significant initiatives such as the Spotify Greenroom Launch and campaigns for Asian American Pacific Islander Heritage Month and World Mental Health Day. Prior to Spotify, Katie held roles including Global Creative Production Manager at Bacardi, where the Grey Goose brand was relaunched, and Associate Account Director at VIRTUE Worldwide, managing major campaigns for notable clients like Anheuser-Busch and lululemon. With early career experience at VICE Media, SFX Entertainment, and Red Bull North America, Katie holds a Bachelor of Science degree in Business with a focus on Marketing and Operations Management from the University of Colorado Boulder.