Keyana Kashfi

Keyana Kashfi is a seasoned professional with extensive experience in experiential production and brand marketing. Currently serving as Global Senior Director and Head of Experiential & Content Production at Spotify since September 2017, Keyana oversees a global team of over 20 producers and plays a vital role in creative guidance and brand activations following the company's IPO. Prior to Spotify, Keyana held several key positions at NBCUniversal Media, LLC, including Global Director of Experiential Production and Director of Special Events, leading major events like ComicCon and SXSW. Keyana's experience also includes directorial roles at Vevo, where the creative team was significantly expanded, and positions at Discovery Communications that involved managing high-stakes marketing initiatives across numerous networks. Keyana holds a Master’s degree in Media and Communication Arts from Pace University and a Bachelor’s degree in Communications and Art History from Concordia University.