Simran Kaur Arora is a seasoned marketing and analytics professional with extensive experience in performance analytics, statistical modeling, and market research across various industries. Currently serving as a Consultant at Spotify since December 2024, Simran's role focuses on measurement and interpretation for the advertising business in India. Prior to this, a position as a Senior Marketing Scientist at Yum! Brands involved comprehensive marketing performance analytics and data-driven recommendations for global quick-service restaurant brands. Experience as a Marketing Mix Modeling Analyst at Nielsen included working on projects for FMCG, luxury, and tech sectors, while earlier roles encompassed managing market research for Fortune 500 companies at Optimal Strategix Group and an internship in finance analysis at Tata Power-DDL. Simran holds a Master of Arts in Economics from the University of Hyderabad and recently completed a certificate in Photography from Sri Aurobindo Centre for Arts & Communication.
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