OSG enables customer-centric growth by helping companies understand the motivation, behavior and drivers of their customers’ choices. 

Research

Optimal Strategix Group

Optimal Strategix Group's headquarters in Newtown, PA, United States

R. Sukumar

Arvind Vij

Meenakshi Sridhar

The Data and Analytics team at Optimal Strategix Group leverages advanced analytics and data science to uncover customer motivations, behaviors, and decision drivers. They transform complex data into actionable insights, enabling client companies to make informed, customer-centric growth strategies.

Data and Analytics

The Software Development Team at Optimal Strategix Group designs and develops innovative software solutions to facilitate customer-centric growth. They work on building and maintaining applications that analyze customer behavior, motivations, and choice drivers, ensuring that companies can make data-driven decisions. This team utilizes full-stack development, iOS development, and engineering expertise to deliver high-quality, scalable software products.

Software Development Team

The Leadership Team at Optimal Strategix Group guides the company's strategic vision and operational excellence, ensuring alignment with customer-centric growth objectives. Comprised of the CEO, VP of Operations, Chief Architect, and General Counsel & COO, this team collaborates to drive innovative solutions, uphold legal and ethical standards, and foster a culture of continuous improvement across all levels of the organization.

Leadership Team

The Operations and Project Management Team at Optimal Strategix Group ensures seamless execution of customer-centric growth initiatives by coordinating field services, managing business operations, and overseeing project timelines. They align organizational resources and strategies to meet client needs effectively, supporting the company’s mission to decode customer behavior and motivations.

Operations and Project Management Team

The Client Solutions & Success team at Optimal Strategix Group is responsible for ensuring client satisfaction and achieving customer-centric growth objectives. This team collaborates closely with clients to understand and address their needs, leveraging data-driven insights to optimize customer engagement and drive successful outcomes.

Optimal Strategix Group

Org chart

Teams

Data and Analytics

Software Development Team

Leadership Team

Operations and Project Management Team

Client Solutions & Success

Offices

Optimal Strategix Group

Org chart

Teams

Data and Analytics

Software Development Team

Leadership Team

Operations and Project Management Team

Client Solutions & Success

Offices

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