Alexander de Ruiter

Alexander de Ruiter is a seasoned professional with extensive experience in leadership roles across various companies. Currently serving as a Mentor at nlgroeit since June 2022 and CEO of Spotler Netherlands since February 2024, Alexander has previously co-founded and led OBI4wan from February 2011 to February 2024, specializing in Online Reputation Management. In addition, Alexander co-founded OBILytics, focusing on data analysis for actionable results, and was the Founder and Principal Consultant at ExtraAction B.V. from February 2008 to January 2018. Other notable roles include CEO of Fourplus Customer Contact Center and Director at Ferment management bv. Alexander holds a Bachelor's degree in Economics from Avans University of Applied Sciences and is a Registered Coordinator in Customer Contact from COPC.