Spotlight Sports Group
Bill Lord currently serves as a Research Coordinator at Spotlight Sports Group, a position held since March 2022, with a focus on user research in UK racing. Previously, Bill Lord was Head Teacher at Long Sutton Community Primary School from September 2012 to August 2022, where efforts concentrated on enhancing outdoor learning and innovative technology use. Bill Lord also held various leadership roles including Interim Executive Head Teacher for the Federation of Gedney Church End and Lutton St Nicholas Schools, and Learning and Teaching Consultant with CfBT. With experience as a Regional Adviser in Literacy and ICT under National Strategies, Bill Lord has contributed to various educational initiatives and has played a key role in developing both curriculum and teaching standards throughout a diverse career in education. Bill Lord is an alumnus of Westminster College, Oxford, with a degree in Education with French.
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Spotlight Sports Group
Sport never stops, and neither do we. That means we relentlessly find ways to engage with customers, move with the changing needs of sports bettors and drive the industry forward through innovative product technology. We’re the global experts in knowing how to take every sports betting experience above and beyond – both on our platforms and those of our partners. Across the globe, we engage millions of people directly with our expert, independent brands. In Europe, we are built on the foundations of one of the most loved and historic betting brands, Racing Post. This is coupled with market-leading betting brands – myracing and Free Super Tips – that constantly drive growth and engagement with expert editorial and video content. Across the Atlantic, we’re growing faster than ever with the largest post-PASPA affiliate in the US, Pickswise. We are market leaders in driving engagement, retention and conversion of sports bettors and fantasy players. Our audiences love our talent, our proprietary data sets and our interactive tools that can give them an edge. It doesn’t end there. We also have decades of experience in delivering growth and conversion at the world’s biggest sportsbooks and media companies. They choose to work with us because of our best-in-class technology combined with our expert scalable content experiences. Our global team of over 500 sector experts allows us to provide bespoke, actionable betting intelligence across any sport. Not only do we have dozens of engagement tools that power conversions through sustainable engagement but we’re innovating every day in the sectors in which we specialise. We are also specialists in retail betting, creating bespoke products that are designed specifically for in-person retail experience. We’re all about taking customers closer to the action. If you need help developing your competitive advantage in a fast-moving, specialist space, we’re happy to speak right away.