Spotlight Sports Group
Samuel Nixon has a diverse work experience in the field of digital marketing. Samuel started their career as a Digital Marketing Executive at Spotlight Sports Group in May 2017, where they analyzed and managed digital marketing channels, supported product innovation through consumer research, and contributed to a digital transformation project. Samuel then moved up to the role of Performance Marketing Executive, where they managed and optimized result-driven campaigns across paid search, paid social, and PPC. After that, they served as a Senior Performance Marketing Executive, executing SEO strategies and ensuring up-to-date best practices for the group-owned websites. Samuel then became an SEO Content Manager, responsible for developing and managing on-site and off-site SEO strategies across the group to drive organic search traffic. Currently, they are the Head of SEO at Spotlight Sports Group, leading the SEO efforts and ensuring the group's websites are optimized. Prior to their time at Spotlight Sports Group, Samuel worked as a Marketing Strategist at Digital Media Edge Ltd, where they focused on content creation, digital copywriting, and inbound marketing for sport-based clients.
Samuel Nixon obtained a Bachelor's degree in Advertising from the University of Lincoln in 2016. Samuel also has additional certifications in Advanced SEO, Digital Marketing, Gambling Advertising, Google Adwords, and Marketing Fundamentals.
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Spotlight Sports Group
Sport never stops, and neither do we. That means we relentlessly find ways to engage with customers, move with the changing needs of sports bettors and drive the industry forward through innovative product technology. We’re the global experts in knowing how to take every sports betting experience above and beyond – both on our platforms and those of our partners. Across the globe, we engage millions of people directly with our expert, independent brands. In Europe, we are built on the foundations of one of the most loved and historic betting brands, Racing Post. This is coupled with market-leading betting brands – myracing and Free Super Tips – that constantly drive growth and engagement with expert editorial and video content. Across the Atlantic, we’re growing faster than ever with the largest post-PASPA affiliate in the US, Pickswise. We are market leaders in driving engagement, retention and conversion of sports bettors and fantasy players. Our audiences love our talent, our proprietary data sets and our interactive tools that can give them an edge. It doesn’t end there. We also have decades of experience in delivering growth and conversion at the world’s biggest sportsbooks and media companies. They choose to work with us because of our best-in-class technology combined with our expert scalable content experiences. Our global team of over 500 sector experts allows us to provide bespoke, actionable betting intelligence across any sport. Not only do we have dozens of engagement tools that power conversions through sustainable engagement but we’re innovating every day in the sectors in which we specialise. We are also specialists in retail betting, creating bespoke products that are designed specifically for in-person retail experience. We’re all about taking customers closer to the action. If you need help developing your competitive advantage in a fast-moving, specialist space, we’re happy to speak right away.