Spotlight
Laura Blaydon is an experienced professional with a career spanning over two decades in content strategy, analyst relations, and digital strategy. Currently serving as Senior Director of Research & Intelligence at Spotlight since September 2016, Laura oversees strategic initiatives for various clients, conducts in-depth research, and leads teams to enhance product offerings. Previous roles include VP of Strategy and Content at Drawn, Senior Manager of Content Strategy at SapientNitro, and Director of Content Strategy at Manifest Digital, where Laura focused on developing digital strategies and content governance. With foundational experience at organizations like Sears Holdings Corporation and HSBC, Laura holds a degree from Miami University, earned in 1997.
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Spotlight
Spotlight is an analyst relations firm committed to helping technology and services companies create productive relationships with influential and knowledgeable industry analysts. Our team of experienced AR pros provides strategic and operational AR support to companies from the Fortune 500 to startups. Using our proprietary platform Spotlight Oz, we help our clients and customers use analyst insights to build better analyst relationships, improve their products and services, and ultimately be recommended more often.