Laura Blaydon

Laura Blaydon is an experienced professional with a career spanning over two decades in content strategy, analyst relations, and digital strategy. Currently serving as Senior Director of Research & Intelligence at Spotlight since September 2016, Laura oversees strategic initiatives for various clients, conducts in-depth research, and leads teams to enhance product offerings. Previous roles include VP of Strategy and Content at Drawn, Senior Manager of Content Strategy at SapientNitro, and Director of Content Strategy at Manifest Digital, where Laura focused on developing digital strategies and content governance. With foundational experience at organizations like Sears Holdings Corporation and HSBC, Laura holds a degree from Miami University, earned in 1997.