Renata Santos

Renata Santos is an experienced professional with a solid background in business intelligence and trade marketing. Currently serving as the Coordenadora de BI at SPOT PROMO since July 2020, Renata leads a team specializing in data analysis and dashboard construction for the food sector. Prior to this role, Renata coordinated performance analytics at Liq, managing a team supporting Trade Marketing across various industries, and oversaw project implementation at Ability Trade Marketing. Earlier career experiences include roles in trade marketing at A W Faber Castell and TECBAN, emphasizing data analysis, sales performance, and client relations. Renata holds a degree in Comunicação Mercadológica, a postgraduate qualification in Gestão de Projetos from Universidade Metodista de São Paulo, and has furthered language skills at Edenz College in New Zealand.