Sandra van der Velde

Sandra van der Velde is an accomplished professional with extensive experience in product management and marketing within the retail sector. Currently serving as Productmanager at Spotta since September 2023, Sandra oversees the customization of sustainable folder packages on Folderkiezer.nl. Previously, Sandra held the position of Productowner for Kiosk and Personalization at HEMA, managing online photo ordering and in-store services. A notable tenure at A.S. Watson Benelux spanned nearly two decades, with roles including Commercial Coordinator for Photo & Personalised Products and Coordinator for CRM General Merchandise, contributing to the growth and marketing strategies of Kruidvat's offerings. Earlier experience includes managerial roles at Esprit Shoes & Accessories and Ziengs Schoenen, alongside a foundational academic background with an MSc in Marketing from the University of Groningen and a Bachelor's degree in Management, Economics, and Law from NHL Hogeschool.