Spotting Growth
Fay Lodder is a seasoned Growth Marketing Consultant and Coach with extensive experience in online advertising. Currently serving at Spotting Growth since July 2021, Fay specializes in developing comprehensive growth strategies and executing integrated marketing campaigns. Prior to this role, Fay worked with GrowthMentor as a mentor and held positions at RockBoost, The Dare Company, and Lead Today, contributing expertise in growth marketing consultancy, account management, and team leadership across various digital marketing channels. Fay's early career included roles in copywriting and e-marketing, marked by a commitment to data analysis and campaign optimization. Fay holds a Bachelor's Degree in European Studies from De Haagse Hogeschool and studied Asian Studies at Kansai Gaidai University.
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Spotting Growth
Growth can't be achieved if there is not a holistic approach to it, looking at the entire customer journey from awareness to retention/referral. This is what I strongly believe in. As a T-shaped freelance growth consultant with an agency background I have built up experience working with +50 start-ups, (international) scale-ups and corporates and is specialized in defining growth strategies as well as execution (see specific expertise areas below). Services: Growth Strategy & Innovation, Measurement & Data Analytics and Strategy Execution & Optimizations. Expertise: 🔭 Growth Marketing Strategy 🔭 Paid Advertising: SEA, Paid Social (Facebook, Instagram, LinkedIn, Twitter), Display Ads, Video Ads 🔭 SEO 🔭 CRO 🔭 Measurement & Data Analyses