David Backman

David Backman is an experienced leader in the fields of technology engagement, data science, and digital transformation with a strong track record across multiple organizations. Currently serving as Head of Tech Engagement at SPP since August 2025, David previously held significant roles at Svenska Spel, including Head of Data & Insights and Head of Data & Martech, where key contributions included building integrated teams and implementing a company-wide data management strategy. Notable earlier positions include Director of Digital Delivery at Coop Sverige and CDO at RNB Retail and Brands, where David focused on enhancing e-commerce platforms and digital strategies. David holds a Master's degree in Industrial Engineering & Management from Linköping University and has advised various clients on digital strategy and project management.