Edward C. is a seasoned design professional with extensive experience in product design and UX strategy across various companies. Currently serving as the Founding Staff Product Designer at Adopt AI, Edward leads the design of an AI-driven product from inception. As Principal Designer at SomeDesign Inc. since 2005, Edward has delivered diverse design and consulting services, achieving notable milestones such as social media branding for the Toronto Raptors. Edward has also played pivotal roles in multiple startups, including Urban Eater, where technology solutions were developed to support small businesses, and kea, where significant AI product design was executed. Additional roles include UX/UI mentorship, staff product designer positions in health care, and leadership in design teams, all contributing to a strong portfolio of impactful design solutions and advancements within the UX field. Edward's academic credentials include a Master's degree in UX Design and a Bachelor's degree in Advertising and Graphic Design.
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