Beth Cohen is a senior manager specializing in automation and tech enablement at Springer Nature Group, where they currently lead initiatives in marketing automation. With a strong background in managing technical marketing projects and a diverse skill set that includes Eloqua, SAP Marketing Cloud, and Marketo, Beth has demonstrated expertise as a marketing automation specialist. They earned a first-class Bachelor's degree in English Literature from Newcastle University and have held several significant roles, including senior campaign manager at Engagement Factory and marketing operations manager at FC Business Intelligence Ltd. Beth is CIM qualified and continues to drive marketing success through strategic consultancy and innovative automation solutions.
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