Michael McFadden

Michael McFadden is a Marketing Manager at Springer Nature Group, responsible for the development and execution of customer-focused B2C integrated digital marketing programs for academic publications. Since joining Springer Nature Group in June 2016, Michael has successfully driven conversions, exceeding benchmarks by nearly 25%, and has demonstrated expertise in budget management, data analysis, and stakeholder communication. Previously, as an Associate Marketing Manager, Michael launched flagship journals and enhanced digital strategies, while earlier experience at Peter Lang International Academic Publishers involved optimizing email marketing efforts and identifying growth opportunities. Michael holds a degree from Iona University.