Creative, Copywriting

ABOUT THE SPRINGHILL COMPANY: Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

ABOUT THE ROBOT COMPANY:  Hardwired with the SpringHill mission of empowerment, The Robot Company is a brand consultancy. At its core, it is programmed to support our partners through advertising and marketing that spans campaigns, content, social, public relations, and physical and virtual experiences. The Robot Company is based in New York City, with requirements to be onsite twice a week (Mondays and Wednesdays) per the Company’s policy.

ROLE OVERVIEW: The SpringHill Company is seeking a dynamic and talented Creative (Copywriting) to join our brand consultancy, Robot. The ideal candidate is culturally involved, strategically minded, conceptual, and can elevate projects with their writing. They have a portfolio of work that demonstrates a diverse range of project types. In this role, you will be responsible for developing and executing original content, events, experiences, social and campaign concepts for our internal brands and brand partners. You will collaborate closely with our team of Creative Directors, Strategists, Art Directors, Designers, and Writers to concept, write, and execute culturally relevant works that resonate with our creative vision. Success in this role requires a culturally connected self-starter with impeccable craft and strong time management skills. Candidates must be able to demonstrate a high level of taste and aesthetic sense.

REPORTS TO: Creative Director

Responsibilities

• Develop original creative concepts that are grounded in cultural insights and research
• Collaborate with fellow Creative team members to develop and execute audience-specific, insights-driven executions that translate brand strategy and goals into creative solutions
• Create campaigns, brand messaging, general copy, scripts for TV advertising and branded content, and social posts.
• Contribute to presentation materials throughout the creative development or campaign lifecycle
• Balance multiple in-house and external clients and projects, with tight deadlines and often a high volume of work
• Elevate overall work quality by setting increasingly high standards and articulating ambitious creative opportunities Ensure all creative outputs are on-brief and on-brand
• Provide recommendations on artists, directors, editors, and other creative collaborators as needed for content and campaign projects
• Collaborate cross-functionally with TSHC internal teams (brand partnerships, marketing, social, production, etc) to develop strategies and ideas that support the execution of creative concepts within a campaign
• Help project managers with copy and content resourcing for creative needs
• Have a willingness to embrace change and adapt strategies on the fly
• Stay up to date on current trends in sports, fashion, editorial, pop culture and social media
• Contribute to team building efforts including team training, development, onboarding, and mentoring junior creative staff
• Bring curiosity, grit, creativity, empathy, and passion every day to the team and this role

Qualifications

• 4+ years of Copywriting
• 3+ years Advertising or Digital agency experience preferred
• Experience working on brand and product campaigns in the fields of Advertising, Marketing, Fashion, Art, Sports or Entertainment
• Interest and knowledge of the gaming and soccer space is a major plus
• Demonstrated creative problem solver and strategic thinker capable of collaborating with creators of all types
• Strong interpersonal and communication skills, a cultivator of collaborative cross-departmental relationships
• Exceptional written & communication skills
• Be able to work under pressure
• Have an eye for detail, be highly creative and imaginative