George Collins is an experienced professional in the channel management and partnerships sector, currently serving as the Global Partnerships Director at Sprinklr since October 2023. Previously, George held the position of Regional Channel Director - EMEA at 8x8 from December 2021 to September 2023. Prior to that, George worked at Lumen Technologies as a Senior Account Director in the Indirect Partner Channel and at Colt Technology Services as a Senior Account Manager and Account Manager in the same channel. George's career in indirect partner management began at Virgin Media Business, where various roles included Account Manager and Account Executive. George earned a Bachelor of Arts in Business Management from the University of Gloucestershire, completing studies in July 2012, after attending Bradfield College from 2003 to 2008.
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