Walter Smet

Walter Smet is a seasoned marketing professional with extensive experience in growth marketing, particularly in B2B environments. Currently serving as a Senior B2B Growth Marketeer at Sprints & Sneakers since September 2024, Walter specializes in AI agents, go-to-market strategies, and demand generation, achieving an average 20% growth in annual revenue for B2B partners. Previously, Walter held the position of Marketing Lead at Revolt from November 2022 to September 2024, focusing on marketing strategy development to enhance brand promotion and customer acquisition. Walter also contributed to organic growth at OAK as a Growth Marketeer and digital content strategist from April 2019 to October 2022, and started a career with experience at Accenture and Free Tour Rome. Walter holds a Bachelor of Arts in Liberal Arts and Sciences from University College Utrecht, a Master's in Political Marketing from Rome Business School, and participated in an exchange program in International Relations at Yonsei University.