Joanna Kroschel

Joanna (Asia) Kroschel currently serves as a Senior Brand Manager at Sprouts Farmers Market, where responsibilities include executing branding and marketing strategies for over 2000 Private Label Grocery items and developing new standard operating procedures and partnerships. Previously held the position of Merchandise Manager at BDA, LLC for Orangetheory Fitness, where Joanna implemented a Custom Cut & Sew model. Joanna's extensive experience includes roles as Merchandise Manager and Category Buyer at Eddie Bauer, overseeing seasonal product strategies and vendor communication, as well as Category Buyer and Inventory Manager at Ummelina International Day Spa, managing product assortments and inventory. Early career experience includes working as a Category Buyer/Sales Manager at SAVI, INC, handling assorting and purchasing for various men's apparel categories. Joanna holds an Associate of Arts and Sciences degree from Bellevue College.