James Colistra

James Colistra is an accomplished marketing professional with extensive experience across various roles in integrated marketing, public relations, and sales enablement. Currently serving as the Head of Marketing and Sales Enablement at SPROXXY since June 2025 and as the Founder & Principal of Wonderfish, a brand storytelling and marketing automation company, Colistra has demonstrated a strong ability to drive strategic marketing efforts and enhance client positioning. Previous experience includes a tenure as the Director of Public Relations at Sticker Mule, where Colistra executed comprehensive PR strategies, and as Executive Director of Integrated Marketing at Forbes, generating $200 million in revenue by crafting innovative advertising programs. Colistra's diverse background encompasses key marketing positions at leading organizations, establishing a proven track record in developing successful marketing strategies and driving business growth.