Sheldon Rodrigues is an experienced marketing professional with a robust track record in various managerial roles. Currently serving as Marketing Manager at Spykar Lifestyles Pvt Ltd since July 2007, Sheldon has successfully achieved a 30% reduction in marketing expenditures and increased customer retention by 20% through innovative loyalty programs. Previously, Sheldon held the position of Marketing Manager at Ruff Kids, where brand strategy development enhanced market positioning in the kids' wear sector. Earlier career roles include Manager of Marketing-Events at Inmatch Internet Ventures Pvt Ltd, Area Sales Manager at Eton Clothing Pvt Ltd, and Store Manager at Laser Fashion. Educational qualifications include a Professional Diploma in Digital Marketing from NIIT Imperia and a Diploma in Industrial Electronics - Engineering from Terna Engineering College.
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