Lisa Roper

Lisa Roper is the Owner and Chief Executive Officer of Lisa Roper Outdoors, a company dedicated to advocating for conservation and fostering an appreciation for ethical hunting and angling. Since 2016, Lisa has worked to educate and inspire individuals to embrace an outdoor lifestyle. Lisa's influence extends across multiple brands as the first female National Ambassador for Jiffy Ice Drills, Zebco Brands, and Quantum Fishing in Canada, as well as a National Brand Ambassador for Len Thompson Lures, where Lisa is recognized as the first female in 90 years for that role. Additionally, Lisa serves as an Ambassador for Tracker Marine Boat Center and is a Pro Staff Member for both SPYPOINT and Bass Pro Shops, marking her as the only female Pro Staff member in Alberta for the latter. Prior to her current roles, Lisa held positions in project administration and payroll management, with educational credentials from Athabasca University.