SQAD LLC
Brian Matthews is a seasoned professional with extensive experience in the digital marketing and advertising sectors. Currently serving as a Senior Client Partner at SQAD LLC since October 2019, Brian previously held positions including Client Partner at Theorem, Sales Director at RadiumOne, and Director of Platform Sales at Varick Media Management. Brian's expertise encompasses programmatic media, strategic partnerships, and the management of high-profile client accounts. With a strong background in business development from roles at FetchBack, Datran Media, and BELO Corp, Brian consistently achieved significant revenue growth and developed comprehensive advertising strategies. Educational credentials include a Master of Science in Psychology from Hunter College and a Bachelor of Arts in Government/History from The University of Texas at Austin.
SQAD LLC
For more than 4 decades, SQAD® has provided media & advertising partners with trusted advertising cost intelligence & efficient software applications for research, analytics, and media planning. MediaTools: Cloud-Enabled Planning & Collaboration Software - The most-trusted planning tool for agencies and brands worldwide. Battle-tested by the largest advertisers and proven to be a mission-critical part of the planning & approval process. MediaCosts: Proprietary Advertising Cost Intelligence - With more than 40 years as the leader in media cost research tools, SQAD provides the most-complete cost database for Network TV, Cable TV, SpotTV, Hispanic TV, Internet Display/Video, Radio, & Out-Of-Home. MediaLogic: Dynamic Analytics For Ratings & Viewership Data - The ONLY cross-data analytics & research tool leveraging the power of massive data providers like Nielsen & comScore in an easy-to-use research platform that helps surface relevant audience stories for Local Stations, Syndicators, and Networks.