SQAD LLC
Michael McCaffery, CPA, currently serves as a Consultant at SQAD LLC since May 2020. Prior to this role, Michael held various financial leadership positions, including Financial Controller at CK Control Temp and Corporate Controller at Advantage Business Media, where responsibilities included managing accounting teams and handling all accounting matters. Michael's earlier experience includes serving as Controller at ISS Facility Services A/S, Assistant Controller at Portware LLC, and Senior Accountant at a consulting and auditing firm, where Michael performed audits for diverse industries. Michael holds a Bachelor of Arts in Accounting from Bloomfield College.
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SQAD LLC
For more than 4 decades, SQAD® has provided media & advertising partners with trusted advertising cost intelligence & efficient software applications for research, analytics, and media planning. MediaTools: Cloud-Enabled Planning & Collaboration Software - The most-trusted planning tool for agencies and brands worldwide. Battle-tested by the largest advertisers and proven to be a mission-critical part of the planning & approval process. MediaCosts: Proprietary Advertising Cost Intelligence - With more than 40 years as the leader in media cost research tools, SQAD provides the most-complete cost database for Network TV, Cable TV, SpotTV, Hispanic TV, Internet Display/Video, Radio, & Out-Of-Home. MediaLogic: Dynamic Analytics For Ratings & Viewership Data - The ONLY cross-data analytics & research tool leveraging the power of massive data providers like Nielsen & comScore in an easy-to-use research platform that helps surface relevant audience stories for Local Stations, Syndicators, and Networks.