Maggie Bautista Fabila

Maggie Bautista Fabila serves as the Mexico Market Leader and PR & Marketing Director for LATAM at Square Root Marketing Inc. since March 2023, where responsibilities include leading communications, public relations, and digital strategy for key clients across Latin America and the Caribbean. Prior to this role, Maggie had a long tenure at Avaya from May 2005 to November 2022, advancing from Field Marketing Manager to Senior Field Marketing Manager for both Mexico and LATAM. Maggie's expertise encompasses developing strategic marketing initiatives and managing PR relationships across multiple countries. Experience at Lucent Technologies Bell Labs innovations as a Senior Marketing Communications Specialist involved implementing automated marketing strategies and web project management. Additionally, supervision of telemarketing operations at AT&T played a crucial role in developing customer service strategies. Educational qualifications include a Licenciatura in Industrial Administration from Instituto Politécnico Nacional and a Master in Marketing and Advertising from Universidad Anáhuac, with fluency in English and Spanish.