Harsha Balachandra

Head Of Business / Integrator at Square44 (Brand & Packaging Design Agency)

Harsha Balachandra is an experienced business leader with a diverse background in brand and operations management across various industries. Currently serving as Head of Business/Integrator at Square44 since 2023, Harsha focuses on developing commercial results through business and brand strategies. Previous roles include Chief Operations Officer for Pepper Life and The Fabulous Getaway, where significant achievements included organizational restructuring, market diversification, and sustainability initiatives. Harsha has also held key positions at Tea Tang, FrieslandCampina, and British American Tobacco, contributing to revenue growth, operational efficiency, and strategic marketing. Harsha holds an MBA Essentials from The London School of Economics and a B.Eng (Hons) from King's College London.

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Square44 (Brand & Packaging Design Agency)

Square44 is a Brand Design Agency that drives Commercial Performance for brands we partner with. How? ✪ Agency not run by creatives, but a team with strong commercial background ✪ Unique collaborative model, engaging the most experienced creative talent in our industry ✪ Real effort & unique expertise to uncover real insights ✪ Design solutions crafted to perform within a local market environment ✪ Cross-border partner to mnc's, regional and local companies in over 22 markets - we work with anyone! What we do? ✪ We relaunch, reposition, modernize and rejuvenate existing brands. ✪ We extend, expand & grow existing brands. ✪ We support brands with innovation & NPD projects ✪ We fix issues that deter or impact performance. ✪ We harmonize and strengthen large product portfolio's positioning them for growth ✪ We help brands develop unique, 360 degree, asset-based visual identity solutions If you would like to explore if we can create value for your brands, please take a look at the case studies on our website, Instagram page (@squarefourtyfour). Or get in touch to discuss a project, or organize a credentials presentation. ✉ for new business enquiries, please email: math@square44.com ✉ for job enquiries, please email: jobs@square44.com


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