Joshua Cormie

Joshua Cormie is a seasoned professional in market research and consumer insights, currently serving as Co-Founder of SquareKnot Analytics since December 2023, where innovative consumer intelligence is created through a mobile app that combines consumer behavior data with surveys. Prior to this, Joshua held the position of Executive Vice President and Audience Measurement Lead at Ipsos from April 2017 to November 2022. Earlier in their career, Joshua was the CEO of Fresh Intelligence, a custom research firm, from October 2012 to April 2017, and has held various leadership roles at Ipsos ASI and Northstar Research Partners, among others. Joshua's educational background includes a Bachelor of Arts in Philosophy and Sociology from Huron University, completed in 1999.